Flávia Vasconcelos joined the Firm in 2001, became partner in 2006 and Of Counsel in 2019. She coordinates the Trademark group in the Brazilian offices and integrates the Consumer Goods & Retail group, acting with a focus on brand management, advisory and licensing, including trademark availability searches, filing and prosecution, advice on brand and domain name protection and enforcement, and registration of trademark license agreements. She also assists clients with protection of plant breeders’ rights and copyrights management and licensing.
She represents clients in the consumer goods and retail, including apparel, luxury cosmetics and jewelry, beverages, chemical, pharmaceutical, automotive, CRM, telecommunications/electronics, agriculture and construction machinery, transportation, music and plant variety segments, having extensive experience in consulting regarding the protection of intellectual property rights.
Awards and Recognitions
Flávia has been recognized for her work by the main legal directories such as Leaders League as Highly Recommended, Latin Lawyer 250, WIPR Leaders and MIP IP Stars.
She graduated in English with a specialization in translation (Portuguese/English) from Pontifícia Universidade Católica do Rio de Janeiro and she also graduated from Universidade Cândido Mendes with a degree in Law, and post-graduation (lato sensu) in Constitutional Civil Law from Universidade do Estado do Rio de Janeiro (UERJ).
Activities outside the office
Flávia is an Industrial Property Agent registered by the Instituto Nacional da Propriedade Industrial – INPI, a member of the Associação Brasileira de Propriedade Intelectual and of the International Trademark Association (INTA). She is currently serving as an effective member of the Committee of Fashion Law (CDMD) of the Brazilian Bar Association, Rio de Janeiro Chapter.
Representative matters and clients
– Assisted 3M Company in conflicts with third parties involving its main brands 3M, NEXCARE, MICROPORE, SCOTCH-BRITE and LITTMANN.
– Assisting 3M Company in administrative brand disputes against a former distributor.
– Assisted Caterpillar in domain name disputes before WIPO against third parties running websites selling fake footwear under the brands CAT and CATERPILLAR.
– Assisted H&M in a conflict with a third party attempting to register and using a reproduction of its brand COS.
– Assisted Berry Global with a trademark filing project in Latam.
– Assists Abbott, AbbVie, General Electric, General Motors, Unilever with full trademark availability searches and filings.
Trench Rossi Watanabe is awarded the CESA Gender Equality Seal
Trench Rossi Watanabe has received the CESA Gender Equity Seal in the highest category entitled “Highlight”. This award recognizes law firms that have solid Diversity, Equity and Inclusion initiatives, taking into consideration several fronts, such as internal commitment, strategic planning, communication and participation rate. With a female majority in leadership for years, this recognition reinforces […]
Bill No. 3227/20201, which intends to modify Internet content moderation rules, is sent to the National Congress
As reported in our last e-alert, on September 6, 2021, President Jair Bolsonaro signed Provisional Measure (“MP”) No. 1.068/2021, amending the Brazilian Internet Legal Framework, which regulates the use of the internet in Brazil. The MP was criticized by different sectors of society, who argued that it did not meet the applicable formal and material […]
Position marks available for registration in Brazil as of october 2021
After public consultation, the Brazilian Patent and Trademark Office (BPTO) issued Ordinance No. 37/2021, published in the Electronic Official Bulletin No. 2646, of September 21, 2021, authorizing the registration of position marks as of October 1, 2021. According to the BPTO’s definition in the ordinance, position marks eligible to registration are those formed by a “distinctive […]
Provisional Measure Intended to Modify Internet Content Moderation Rules
President Jair Bolsonaro signed Provisional Measure (“PM”) No. 1.068/2021 on 09/06/2021, amending the Brazilian Internet Legal Framework, which regulates the use of the internet in Brazil. The PM does not apply to messaging and mobile commerce apps, establishes “rights and guarantees” for users of social networks and defines rules for content moderation. The current general rule […]
Law on Compulsory Licensing of Patents is Sanctioned with Vetoes
In Brief Today Brazil’s President enacted Law n. 14.200/21 (former bill n. 12/21), which regulates compulsory licensing for patents and patent applications in cases of a declaration of national or international emergency, public interest or public calamity. The new legislation is one of the several recent developments affecting Brazil’s landscape on pharmaceutical patents, after the […]