Trench Rossi Watanabe announces visual expression update
The history of Trench Rossi Watanabe is marked by countless initiatives that demonstrate and reinforce a fundamental premise for the Firm: to be #AlwaysAStepForward.
This position — which results from a progressive mentality and does not allow us to accommodate and settle for the usual — provides a continuous movement of updating, resignification, evolution and modernization in all aspects of our business.
Our ability to reinvent ourselves has been thoroughly tested over the past two years. The world has changed significantly during this period. As usual, we have been ahead of the curve, strengthening our brand and keeping the firm as a reference in modernity in the legal segment.
In order to demonstrate our capacity even better to keep up with the constant movement of the world and to be ahead always, we have revisited our visual expression and modernized it, considering the trends of contemporary visual communication. Aligned with the present moment and already visualizing the coming years, our materials now translate our positioning even better.
To represent our dynamic, innovative and constantly moving environment, they now feature a combination of organic shapes, the application of transparencies, gradient overlays, more vibrant colors, and more contrast. The images gain a more abstract, futuristic and eye-catching character.
Our original color palette will be maintained in order to keep our essence. But it officially gains new colors, which have already been used in our materials, reflecting and transmitting our constant commitment to the guidelines of diversity, equity and inclusion, and expanding the sense of belonging and plurality.
This was already being applied in a subtle, gradual way in our communications, and is now our standard.
Check it out!
Watch our concept video.