Captivating markets such as Brazil attract investors and piracy. Protecting your assets is crucial, but it may be complex. Trademarks must be duly registered in every jurisdiction, and the approaches may be different. The protection is granted to the first one that registers and not by merits. Your products compete with smuggled goods and those of the parallel market, which easily cross the Paraguayan borders.
Brazilian trademarks need similar protection abroad. The theft of patents of products related to the biotechnology and agriculture in Amazonia is becoming gradually more aggressive. Similar litigation, environmental and tax issues, which may provide a competitive advantage or put it at risk.
Trench Rossi Watanabe has the experience, resources, and unique insight to protect your intellectual capital. We know the laws, which we help to establish. Our associates lead the main trade associations that lobby to obtain more protection for the intellectual property rights in Brazil, including the Intellectual Property Brazilian Association. Our presence in all the business centers in the country provides us with a wide and deep view of how the Federal and State courts deal with intellectual property rights. We can help you strategically manage your intellectual property assets to generate higher profits at a lower risk.
We assist prominent multinational companies in asserting their rights to register trademarks in Brazil and avoiding parallel imports through the borders.
We prevent the exploitation of Brazilian trademarks in other countries. Our pro bono efforts include registration of 84 patents in the world to protect the Amazonian biodiversity.