Flávia Amaral returned to the firm in 2021. She works in the IP Tech group with a focus on Intellectual Property, Technology, Data Protection, Privacy, Cybersecurity and Franchise.
Awards and Recognitions
Flávia Amaral was recognized for her work in the field of Intellectual Property by LACCA, Análise Advocacia 500 and Análise Mulher
She graduated from Universidade Federal do Rio with a degree in law and from Universidade Cândido Mendes with postgraduate degree in Civil Procedural Law, and also a specialization in Corporate Law and Capital Markets from Fundação Getúlio Vargas.
Activities outside the office
In addition, Flávia is a member of the Legal Studies Commission of the ABF – Associação Brasileira de Franchising (Brazilian Franchising Association); Coordinator of the Intellectual Property and Fashion Law Nucleus of the Italo-Brazilian Chamber of Commerce, Industry and Agriculture – Italcam and was Assistant Cultural Director at the ASPI – Associação Paulista de Propriedade Intelectual (São Paulo Intellectual Property Association).
She is the author of several publications, including:
– Brazilian franchises abroad: what precautions should be taken when expanding your franchise network abroad?
– Arbitration in Franchise Contracts.
– Comments to the Industrial Property Law.
– The tax on services – ISS and the franchising system.
Portuguese and English
Representative matters and clients
She represents Brazilian and foreign clients in different industry segments, such as fashion and luxury, health, beauty and well-being, medical products, electronics, technology, automotive and retail.
Trench Rossi Watanabe is awarded the CESA Gender Equality Seal
Trench Rossi Watanabe has received the CESA Gender Equity Seal in the highest category entitled “Highlight”. This award recognizes law firms that have solid Diversity, Equity and Inclusion initiatives, taking into consideration several fronts, such as internal commitment, strategic planning, communication and participation rate. With a female majority in leadership for years, this recognition reinforces […]
Bill No. 130/2020 changes the Brazilian Traffic Code, provides penalties for application providers that fail to remove media related to traffic violations and creates monitoring obligation for infringing content
On February 2, 2022, the House of Representatives approved Bill No. 130/2020, that among its provisions prohibits the dissemination of photos or videos of serious traffic violations, of conducts that jeopardize individual or third parties’ safety in traffic or that constitute traffic crimes, as established in the Brazilian Traffic Code (Law No. 9.503/97). According to the […]
Bill No. 3227/20201, which intends to modify Internet content moderation rules, is sent to the National Congress
As reported in our last e-alert, on September 6, 2021, President Jair Bolsonaro signed Provisional Measure (“MP”) No. 1.068/2021, amending the Brazilian Internet Legal Framework, which regulates the use of the internet in Brazil. The MP was criticized by different sectors of society, who argued that it did not meet the applicable formal and material […]
Position marks available for registration in Brazil as of october 2021
After public consultation, the Brazilian Patent and Trademark Office (BPTO) issued Ordinance No. 37/2021, published in the Electronic Official Bulletin No. 2646, of September 21, 2021, authorizing the registration of position marks as of October 1, 2021. According to the BPTO’s definition in the ordinance, position marks eligible to registration are those formed by a “distinctive […]
Provisional Measure Intended to Modify Internet Content Moderation Rules
President Jair Bolsonaro signed Provisional Measure (“PM”) No. 1.068/2021 on 09/06/2021, amending the Brazilian Internet Legal Framework, which regulates the use of the internet in Brazil. The PM does not apply to messaging and mobile commerce apps, establishes “rights and guarantees” for users of social networks and defines rules for content moderation. The current general rule […]