Expertise
Fascinating markets like Brazil attract investors and piracy. Protecting your intellectual property is important, but can be complex. Trademarks must be properly registered in each jurisdiction and procedures can vary. Protection is granted to whoever registers first and is not based on merit. Your products compete with contraband and goods from similar markets that can easily cross the Paraguayan border.
Brazilian trademarks must be similarly protected abroad. Theft of patents on products related to biotechnology and agriculture in the Amazon is gradually becoming more aggressive. Similar litigation, environmental and tax issues can give you a competitive advantage or put you at risk.
Trench Rossi Watanabe has the experience, resources and unique insight to protect your intellectual capital. We know the laws we help create. Our staff are on the front lines of the largest trade associations, including the Brazilian Intellectual Property Association. Our presence in all of the country’s commercial centers gives us a comprehensive and detailed view of how federal and state courts view intellectual property rights.
We can help you strategically manage your intellectual property to achieve greater profits at lower risk. We help well-known multinational companies enforce their rights to register trademarks in Brazil and prevent parallel imports across borders.
We prevent the exploitation of Brazilian trademarks in other countries. Our pro bono efforts include filing 84 patents worldwide — anything to protect the Amazon biodiversity.
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Trench Rossi Watanabe has received the CESA Gender Equity Seal in the highest category entitled “Highlight”. This award recognizes law firms that have solid Diversity, Equity and Inclusion initiatives, taking into consideration several fronts, such as internal commitment, strategic planning, communication and participation rate. With a female majority in leadership for years, this recognition reinforces […]
In brief Through the Official Gazette of the Union of December 11, 2023, Brazilian National Health Surveillance Agency (ANVISA) published RDC No. 831, signed on December 6, 2023, which establishes requirements for medicine labels and specifically aims to allow skinny labeling in Brazil. In more detail RDC No. 831 comes from the Public Consultation (CP […]
In brief BPTO informed, on December 12, 2023, that the distribution of patent applications for technical examination, and the consequent carrying out of the examination, will now be ordered by the date of the examination request, and no longer by the date of filing. This strategic change aims to optimize the national processing of patent […]
Once again, our Firm has been featured in The Legal 500, one of the leading international directories focusing on legal research, involving the participation of clients and important market players. In the 2024 edition, we were recognized in 26 categories and had 61 lawyers mentioned. We had a total of 84 individual recognitions, 25 of […]
In brief On August 15, 2023 (Tuesday), the Brazilian Data Protection Authority (ANPD) launched a public consultation on the regulation of international transfer of personal data, which will be available for 30 days on the Participa Mais Brasil platform, on this link (between August 15 and September 14). In more detail The draft under public consultation sets […]
