

Flávia Rebello Pereira
Expertise: Media and Entertainment, Information Technology and Communications, Intellectual Property
flavia.rebello@trenchrossi.com
+55 11 3048 6851
OAB SP - Nº
184096
Professional Experience
Flavia Rebello joined the Firm in 1999. She is a partner in the Intellectual Property, Technology and Data
Protection Team. Her practice includes data protection, licensing, sourcing and transactions, franchising and e-commerce and Internet.
She has a wide breadth of experience in drafting, negotiating and reviewing agreements involving intellectual property, including supply of technology, trademark license, patent license, franchise, copyright license, software license and distribution, SaaS outsourcing.
She also has expertise in data protection and privacy issues, including implementation projects, review of policies, and data breaches. Legal advice in various aspects of e-commerce, Internet and social media.
Work abroad
She has worked as a foreign associate at Ablfs McKfnzif Dallas office.
Awards and Recognitions
Flavia has been recognized for her work by the main legal directories such as Latin Lawyer 250, Leaders League, LACCA Approved, Chambers Latin America, Who’s Who Legal, The Legal 500 and Análise Advocacia 500.
Academic Background
She graduated from Universidade de São Paulo with a degree in Law, and also holds a master’s degree (LLM) in International Law from University of Chicago Law School and a master’s degree in Economics and Finance Law from Universidade de São Paulo.
Activities outside the office
Flavia Rebello is the former co-head of the Technology Transfer, Licensing and Franchising Commission of ABPI and former co-head of the Intellectual Property Committee of ABDTIC (Brazilian Association for Information Technology and Communications Law).
She is a frequent speaker in seminars and conferences:
– Curso de Profissionalização em Propriedade Industrial e Licença e Transmissão de Propriedade Industrial, presentation organized by Associação Brasileira dos Agentes da Propriedade Industrial (ABAPI), 2006;
– Como Proteger sua Obra e Usar Obras de Terceiros – 29a Semana da Comunicação da FAAP – Fundação Armando Álvares Penteado, 2006;
– Responsabilidade dos Sócios e Administradores pelas Obrigações Sociais, organized by JETRO-Câmara de Comércio Exterior Japonesa, 2003;
– Aspectos Relevantes de Propriedade Intelectual no Novo Código Civil, organized by Mission Desenvolvimento Profissional, 2003.
Publications
Author/co-author of several books/articles, such as:
– Brazilian Service Tax – ISS. Additional Tax Burden to Intellectual Property related Transactions (co-autoria), article published at Ablfs & McKfnzif Tax Newsletter, 2003;
– PLC E-Commerce Practice Manual, co-author in the elaboration of the following articles about Brazil: “Making Contracts Online”, “Security and Digital Signatures” e “Payment on the Internet”, 2002 (co-author);
– Manual de Medidas contra Contrafações de Direitos de Propriedade Intelectual,article published by Câmara de Comércio Exterior Japonesa, 2002 (co-author).
Languages
Portuguese and English
Related News

Trench Rossi Watanabe is awarded the CESA Gender Equality Seal
Trench Rossi Watanabe has received the CESA Gender Equity Seal in the highest category entitled “Highlight”. This award recognizes law firms that have solid Diversity, Equity and Inclusion initiatives, taking into consideration several fronts, such as internal commitment, strategic planning, communication and participation rate. With a female majority in leadership for years, this recognition reinforces […]

ANPD publishes Technical Note on the processing of personal data by drugstores
In brief On Friday (05/12), the Brazilian Data Protection Authority (ANPD) published Technical Note No. 4/2023/CGTP/ANPD with a diagnosis of the study it conducted to verify the conformity of the processing of personal data by drugstores with the Brazilian Data Protection Law (Law No. 13,709/2018 – LGPD). In more detail The study was motivated due […]

Justice Secretariat publishes ordinance with new guidelines for social networks in connection with attacks on schools
In brief Justice Secretary Flavio Dino issued, on 04/12, an ordinance that makes it possible to hold digital platforms accountable for the dissemination of content that promotes violence in schools. In more detail The document sets forth specific obligations to platforms, such as the immediate removal of certain content after a request from the competent […]

Trench Rossi Watanabe recognized at Análise Advocacia Mulher 2023
Once again, our commitment to promoting gender equality is reflected in the Análise Advocacia Mulher 2023 ranking by the traditional publication Análise Editorial, which highlights women who are considered benchmarks in the national legal market. In this third edition, we had 96 individual recognitions, with 24 women lawyers considered among the “Most Admired” in Brazil […]

ANPD publishes Regulation on the Calculation and Application of Administrative Sanctions
On Monday (02/27), the National Data Protection Authority (ANPD) published the Regulation on the Calculation and Application of Administrative Sanctions (Resolution CD/ANPD No. 4 of February 24, 2023), which aims to determine the methodology to be followed for the enforcement of the penalties provided for by Article 52 of the General Data Protection Law (Law […]