
Brazil: New Rules on Acquired Distinctiveness in Trademark Registration
In brief Ordinance No. 15/2025, published on June 10, 2025, by the Brazilian Patent and Trademark Office (BPTO), introduces, for the first time, a specific framework for the recognition of acquired distinctiveness in trademark registration. In more detail What is acquired distinctiveness? Acquired distinctiveness refers to the ability of a sign that originally lacks inherent distinctiveness […]