Expertise
We advise our clients in an integrated and efficient way on how to integrate consumer law-related values and good consumer market practices into their businesses by taking into account regional and global trends, such as the focus on the product life cycle and sustainability, the reduction of judicial involvement, and the new ways to interact with customers in the digital environment.
We provide advisory services to the B2C and B2B markets, and we take into account all relevant stakeholders, including when preventing and managing crises.
The Consumer Law group was created over 30 years ago by Kazuo Watanabe, Esq., who had an active role in the drafting of the Brazilian Consumer Protection Code and the Law on Public-Interest Civil Actions, as well as in several initiatives to broaden access to a fair legal system.
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Trench Rossi Watanabe has received the CESA Gender Equity Seal in the highest category entitled “Highlight”. This award recognizes law firms that have solid Diversity, Equity and Inclusion initiatives, taking into consideration several fronts, such as internal commitment, strategic planning, communication and participation rate. With a female majority in leadership for years, this recognition reinforces […]
In brief On 6 November 2023, State Law No. 17,832 of 1 November 2023 was published in the official gazette of the State of São Paulo, creating the “Consolidation of the State’s Consumer Protection Laws,” aiming to unify the main existing laws that protect consumer rights in the state. The rationale of this new state […]
In brief On 16 May 2023, the National Consumer Secretariat (“SENACON“) published Technical Note No. 14/2023, establishing guidelines for confronting racism within the scope of consumer relations (“Guidelines“). More details SENACON created the Guidelines with the objective of magnifying principles and practices that aim to confront structural racism, with effects on consumer relations, and that […]
In brief Federal Decree No. 11,034 of 2022, published on 5 April 2022, regulates Law No. 8,078/1990 – the Brazilian Consumer Defense Code, and establishes new guidelines regarding customer service center (Serviço de Atendimento ao Cliente or SAC). More details The new decree brings innovations to the SAC, which must guarantee that consumers obtain adequate […]
In brief The Foundation for Consumer Protection and Defense of the State of São Paulo – PROCON/SP issued Normative Ordinances No. 054 and 055, published on 24 March 2022, creating the “Verified Company” and “Efficiency” stamps. More details According to Ordinance No. 54, the “Verified Company” stamp aims to inform consumers that the supplier is […]
